TF Advisory by ThinkFurther

Strategy for leaders shaping what comes next.

Independent, senior-level counsel for boards, CEOs and executive teams navigating consequential choices.

What we do

From complex questions to coherent action.

TF Advisory works at the intersection of enterprise strategy, organisational design and leadership judgement, where the most important decisions rarely fit inside a standard playbook.

Corporate Strategy

AI Strategy

AI Chief-of-Staff

AI Strategy Office

Business Transformation

Operating Model Design

CEO & Chief of Staff Advisory

Board & Executive Advisory

How we work

A senior, focused model.

Direct

Senior attention from the first conversation to the final decision.

Evidence-led

Hypotheses tested against facts, context and practical constraints.

Built with you

Collaborative work that creates ownership, not dependency.

Outcome-minded

Recommendations designed for action, learning and measurable value.

Our view on AI

Human judgement. AI leverage. Better decisions.

AI can generate plausible answers at extraordinary speed. It cannot decide which question matters, which trade-offs are acceptable or what an organisation should do next.

Human judgement

Frame what matters.

We bring context, consequence, pattern recognition and constructive challenge. The aim is to solve the real business problem and achieve the outcome, not simply validate a preferred answer.

AI leverage

Industrialise what works.

We use AI extensively for research, synthesis, scenario exploration, monitoring and workflow automation, with industrialised services such as the AI Chief-of-Staff and AI Strategy Office.

Executive office experience

Built close to the decisions that run an enterprise.

S$1.8B regulated consumer business

CEO Office leadership

Led business planning, performance reviews, transformation governance and strategic execution for the CEO Office, turning market and operating signals into priorities and accountable action.

S$14B regional communications group

Group strategy leadership

Led enterprise strategy across data centres, AI, 5G and emerging technology, shaping investment priorities and strategies presented to the Group Board.

S$3B APAC technology-services group

Strategy and transformation leadership

Led enterprise value creation, growth strategy, executive performance cadence, AI initiatives and operating-model transformation across a complex regional portfolio.

S$5B APAC airline group

Head of Strategy

Partnered Group and airline CEOs on strategy, performance, transformation, investment and cross-border growth, leading a regional team across Singapore, Australia and Japan.

Regional airline Board Observer

Board perspective

Contributed to Board deliberations on turnaround, capital allocation, governance and performance. Graduated from IMD's Mastering Board Governance Program and accredited as a director.

Strategy and human-capital advisory

Top-tier consulting foundation

Experience rooted in Asia-Pacific, especially Southeast Asia and Australia, with selected engagements across Asia, Europe and the United States.

Singapore-based international non-profit

Organisation and people advisory

Designed organisation structures, role architecture, grading, compensation and leadership approaches to align mission, capability and accountability.

Greater China and Vietnam

Cross-border M&A strategy

Led the strategic assessment of airline-sector opportunities, shaping market-entry logic, partner fit, investment rationale and Board-level recommendations in support of cross-border growth.

Founding employee no. 3 in an APAC growth business

Venture building

Built sales, marketing and delivery engines in parallel, shaped propositions and the operating model, and helped move a new technology-services business from concept to market.

CEO Office tools

Build an executive office that thinks and moves faster.

Modular systems for CEOs, Chiefs of Staff and strategy leaders, combining disciplined management routines with practical AI enablement.

CEO Operating System

A practical operating rhythm linking annual priorities, executive reviews, decision forums, ownership and follow-through.

AI Chief-of-Staff

An AI-enabled intelligence and workflow layer for briefing, meeting preparation, decision logs, action tracking and executive synthesis.

AI Strategy Office

A governed portfolio system for AI use cases, value cases, investment choices, stage gates, risk, adoption and benefits tracking.

Executive Intelligence Radar

A focused view of market shifts, competitors, customers, technology signals and implications for leadership decisions.

Board and ExCo Decision Packs

Board-ready narratives that connect performance, choices, risk, scenarios and decisions required, without reporting clutter.

Transformation Control Tower

A single view of outcomes, initiatives, dependencies, risks, resources and management actions across complex programmes.

Where we help

Cross-sector perspective. Context-specific answers.

Representative experience

Strategy translated into measurable outcomes.

Selected, anonymised experience across technology services, telecommunications, aviation and regional enterprise transformation.

Enterprise value creation

Led a profitability transformation across a S$3.2B APAC technology-services business.

>30% EBIT uplift over two yearsOperating model redesign, cost transformation, offshoring and productivity improvement across three strategic business groups.

Turnaround and transformation

Established and led the turnaround office for an Australian technology business.

+20% year-on-year growth and breakeven EBITDACoordinated commercial, operations, margin, people and AI-differentiation workstreams after four years of decline and losses.

Large-scale transformation

Architected a S$190M transformation roadmap within a S$3.3B aviation P&L.

7% operational performance improvement targetedDesigned the cost, scale-efficiency and operational productivity programme, secured executive approval and mobilised delivery.

AI strategy and growth

Developed a growth and AI-transformation roadmap for a major APAC telecommunications client.

Approximately S$100M of identified upsideTranslated AI opportunities into a prioritised roadmap spanning revenue growth, productivity, service transformation and capability build-out.

Principal, ThinkFurther

Jiawen Chua

A strategy and transformation leader with more than 20 years of experience across consulting, executive offices, technology services, telecommunications and aviation.

Jiawen combines boardroom perspective, hands-on operating leadership and practical AI enablement to help leaders make better decisions and move from intent to results.

Bring us the question that matters.

Share a little about the decision, challenge or opportunity you are facing. We will respond in confidence.